Your Sales Force is Not Your Only Way to Build Sales

There is a much-used saying, "Nothing happens until someone sells something". However, the sales force is only part of the mix when addressing the sales growth needs of the organization. Other teams are involved in building the business – customer service, marketing, support teams, sales assistants are all important to creating a sales and service culture that helps differentiate your company and sales force from everyone else in the marketplace.

Just training the sales force to develop their sales skills only addresses part of the opportunity to improve sales performance. To address this opportunity, Algario has customized a new approach to sales training to bring together all teams involved in not only selling, but also servicing the client, developing and marketing products and services, or contributing to the frontline sales team.

Take Financial Services as an industry example: PowerLearn™ provides a foundation for sales, service and support for key functional roles such as:

• Financial Advisors
• Mutual Funds Sales
• Marketing
• Inside/Outside Wholesalers
• Lending Specialists
• Inbound/Outbound Call Centres
• Customer Service Reps
• Mobile Sales Forces
• Mortgage Specialists
• Sales/Service Managers at all levels, in all business areas

In the Algario PowerLearn™ model, functional groups are integrated into the training and development to culturalize and habitualize the sales and service methodology to ensure members are aligned and supporting each other.

The result: A significantly enhanced outcome for the sales group and resulting sales performance of the organization.

The Algario PowerLearn™ Sales Development System not only helps improve the effectiveness and efficiency of your sales, service and support teams... it can be delivered anytime, anywhere.

How Are you Building your Credibility?

From my last post, the best option for establishing credibility is for the salesperson (or any business person for that matter) to earn it. Prospective clients or colleagues form impressions early and often and sellers have only a small window of time in which to pique their curiosity and establish credibility. 

Fortunately, the best option for earning credibility might also be the easiest and most consistent, where you can use a simple questioning technique we call Diagnostic Questions to significantly increase your probability of success.

When a salesperson asks probing questions without first establishing their credibility, prospects tend to become standoffish, cautious and/or hesitant. None of this can be good, right?

Scope is the first of three attributes that characterize what we call “strategic questions” and refers to a question’s broadness or narrowness. For example, open-ended questions tend to be broader in scope, while closed-ended questions are narrower in scope.

You'll notice we will talk about broadening and narrowing the scope of your questions as opposed to using the terms open and closed-ended. That’s because those terms (open-ended and closed-ended) carry too much old-school baggage to have constructive value.

By narrowing the scope of your sales questions, you can accomplish four very strategic objectives for kicking off the needs development conversation:

1. Kick Off the Conversation in a Non-threatening Manner
2. Gather Valuable Information About the Customer
3. Establish Credibility by Asking Relevant Questions
4. Earn the Right to Expand the Conversation

I made the point that asking for too much too soon is problematic for a salesperson. Therefore, with a “walk before you run” mentality, what if we take a few baby steps on the way to accomplishing the larger objective.

Closed-ended questions tend to be narrow in scope. They probe for very specific pieces of information and they are intended to solicit specific short-answer responses. In fact, the only time we recommend exact words in our sales methodology training is for your very first needs development question.

Here is something to try the next few times you start to engage in a sales conversation. Try it and let me know the difference you experience.

At the appropriate time when you are kicking off the conversation, you simply say, “Can I ask you a couple specifics about ___________?” And fill in the blank with some topic of information that you want to explore.

  EXAMPLE     “Can I ask you a couple specifics about your (pick one of the following) – current sales training methodology/product development/planned move/current mortgage/credit card rewards/renovation plans/competitor situation?"

Put it this way, if a customer is going to give you any information at all, they will surely say “Yes” to this initial request.

Now, we ask that you follow with a series of Diagnostic Questions. The objective here is to gather 5-7 quick pieces of information that can be easily and quickly answered, each furthering to earn, not claim, your credibility. Notice in the dialogue below that the salesperson asks a series of short-answer diagnostic questions to kick off the needs development conversation. If you timed this exchange with a stopwatch, you will see that it takes less than 60 seconds – which has huge significance for a salesperson.

Salesperson: “How many file servers do you currently have installed?” 
Prospect: “We have twenty-two servers downtown and seven in the annex.” 
Salesperson: “Is your network topology Ethernet or Token Ring?” 
Prospect: “Ethernet.” 
Salesperson: “Are you using Microsoft NT or Novell?” 
Prospect: “Microsoft.” 
Salesperson: “Version 5.0 or 6.0?” 
Prospect: “We just upgraded to release 6.0.” 
Salesperson: “How many network segments do you currently support?” 
Prospect: “Two per server for a total of 58.” 
Salesperson: “And how many users?” 
Prospect: “We currently have 550 users... but we’re growing rapidly.” 

By demonstrating that you know how to ask intelligent and relevant diagnostic questions, you can communicate higher levels of competence, credibility and value.

If you want to learn more about developing Diagnostic Questions as a strategy for differentiating yourself from all the other salespeople you encounter, contact me anytime at 416-865-9200 or at dbatchelor@algario.com.

Can You Differentiate Yourself in a Highly Competitive Market?

Have you ever thought about how you can differentiate yourself in a highly competitive market?

I’ve watched thousands of sales people over the past 30 years working hard to “tell their story”. That is typically referred to as the Elevator Pitch. It really troubles me at times to see how hard they work on creating that ‘perfect’ 30-second pitch on how great they are, how great their products or services are, how great their company is and on and on.

Honestly, I have to confess that that was me several years ago. We would sit around the boardroom and work on the next greatest elevator pitch, arming our sales people and ourselves, with the “latest and best version”.

So what’s the problem with this?

When you step back and understand that every company is trying to claim that they are the best, have the best products, service, 24/7 support, are #1 and on and on, they all tend to sound the same. In other words, they are commoditizing their value proposition because they sound the same as every other company they compete against. 

These attempts to claim credibility often fall on deaf ears. That’s because in a competitive marketplace, everyone claims to be a leader and your competitors will all claim to be better than you! Rather than trying to “claim” credibility, an innovative approach is to “earn” Credibility. If we re-engineer your elevator pitch using a positioning strategy, this will give you a significant competitive advantage and exponentially increase the number of opportunities you'll have to provide valuable solutions. 

The traditional elevator pitch puts sellers in an extremely weak position. If you sound the same as everyone else, then you will forfeit your competitive position in the marketplace.

I’ll have more for you on our next blog about how you can earn Credibility which differentiates you from your competition and puts you in a much stronger competitive position.

Collaborate – New Capability Integrated into Algario's PowerLearn™ Sales Development System

Sales success is the barometer of sound sales techniques and approaches. Understanding what works and harnessing that knowledge is valuable for both peers and coaches. And yet the actual detail is often lost during the sales process and valuable insights into the customer experience remain underutilized.

Now, the Algario PowerLearn™ Sales Development System captures these sales successes with Collaborate – providing a method to share and help embed sales skills across the whole organization. With Collaborate, we ensure sales development skill building and innovation at the frontline contributes to a catalogue of Best Practices for instant dissemination across the team and senior management... detail that provides a view on what's really happening.

Customer points of contact are invaluable assets in any organization. With Collaborate, summarized activity from the sales organization provides vital feedback for business development, marketing and managers determined to build on this framework of sales success.

The addition of Collaborate is a valuable enhancement to Algario's PowerLearn™ Sales Development System that includes:

• An eLearning format that empowers your employees to train on their own time without interfering with sales routines. An iterative and disciplined approach to learning that seamlessly integrates training into an established sales process.
• A customized 9-step implementation process that adapts to the specific needs of every individual and personalizes the training and tools for each person... automatically. A system that wraps itself around the Question Based Selling™ strategic sales development formula to guarantee effectiveness.
• The addition and interweaving of personal coaching and support delivered virtually, in a classroom or a blend of both.
• The opportunity to continually share successes and reinforce new principles in a collaborative peer environment throughout the program.
• Built-in measurement and dashboard reports identifying individual and team progress, providing you with the tools to reconfirm the overall return on your investment.

The Algario PowerLearn™ Sales Development System measurably improves the effectiveness and efficiency of your sales force and can be delivered anytime, anywhere. And now with Collaborate, individual successes and innovation can be shared and capitalized on by frontline peers and management.

To learn more about Algario's PowerLearn™ Sales Development System, visit www.algario.com and discover what distinguishes this program from all others. To explore opportunities, please contact David Batchelor at 416-865-9200 or at dbatchelor@algario.com.

Thought for the Day: Do You Use All of your Assets to Achieve Your Goals or Are You Handicapped by your Lack of Ambition?

This just landed in my email and think is has a great message for all us in our busy days.

A blind boy paid his way to a Master's degree at Northwestern University by taking notes on class lectures in Braïlle, typing them and selling copies to classmates who had stronger eyes but weaker ambition.

One of the great mysteries of life is why some people who seem to have all the advantages – the right connections, education and experience – never seem to amount to much, while others who have had to struggle for everything they have reach incredible heights of success. It hinges on determination. If you have the will to succeed, you will somehow find a way, regardless of the obstacles you encounter. Do you use all of your assets to achieve your goals? Or are you handicapped by your lack of ambition?

No other person can create in you a desire to succeed. With enough motivation, you will see things all around you that will help you reach your objectives, things that you may have overlooked many times before.