Wednesday, November 9, 2011

Your Sales Force is Not Your Only Way to Build Sales

There is a much-used saying, "Nothing happens until someone sells something". However, the sales force is only part of the mix when addressing the sales growth needs of the organization. Other teams are involved in building the business – customer service, marketing, support teams, sales assistants are all important to creating a sales and service culture that helps differentiate your company and sales force from everyone else in the marketplace.

Just training the sales force to develop their sales skills only addresses part of the opportunity to improve sales performance. To address this opportunity, Algario has customized a new approach to sales training to bring together all teams involved in not only selling, but also servicing the client, developing and marketing products and services, or contributing to the frontline sales team.

Take Financial Services as an industry example: PowerLearn™ provides a foundation for sales, service and support for key functional roles such as:
  • Financial Advisors
  • Mutual Funds Sales
  • Marketing
  • Inside/Outside Wholesalers
  • Lending Specialists
  • Inbound/Outbound Call Centres
  • Customer Service Reps
  • Mobile Sales Forces
  • Mortgage Specialists
  • Sales/Service Managers at all levels, in all business areas
In the Algario PowerLearn™ model, functional groups are integrated into the training and development to culturalize and habitualize the sales and service methodology to ensure members are aligned and supporting each other.

The result: A significantly enhanced outcome for the sales group and resulting sales performance of the organization.

The Algario PowerLearn™ Sales Development System not only helps improve the effectiveness and efficiency of your sales, service and support teams... it can be delivered anytime, anywhere.